With the holiday season upon us, so many are shopping for gifts, decorating, planning festive meals, and taking part in annual traditions. For non-profit organizations, this is a great time to capture the energy of the season and encourage others to give back, whether through donations, volunteer work, or advocacy. Participating in Non-profit Awareness Month and #Giving Tuesday is a great way for your organization to make the most of seasonal giving.

Non-profit Awareness Month

On November 9, 2015, Governor Pat McCrory proclaimed November 2015 as “Non-profit Awareness Month” in North Carolina. Non-profit Awareness Month recognizes more than 10,600 tax-exempt 501(c)(3) North Carolina non-profits and their contributions, including providing more than 400,000 jobs and contributing $38.5 billion to the state’s economy each year.

There is still time to make the most of Non-profit Awareness Month. Use social media, e-mail, and/or phone campaigns to raise awareness and promote your organization. The N.C. Center for Non-profits provides several resources to organizations seeking to make the most of Non-profit Awareness Month:


You are likely familiar with Black Friday and Cyber Monday, but are you participating in #GivingTuesday? Now in its fourth year, #GivingTuesday is a global day of giving observed on the Tuesday following Thanksgiving (December 1, 2015). The day is designed to bring people together around the values of service and giving back, harnessing the power of social media and collaboration to promote philanthropic causes.

The following tools can help your organization make the most of #GivingTuesday:

For more information on these events or other services, please contact the professionals at GCM.